Millions and millions of people clearly understand that the word internet and the word Facebook mean exactly the same thing. The only large group of people who differ from that reality are the ones who spend their day on Twitter and Instagram. The primary thing that unites these huge groups is the knowledge that all of the world is connected by an iPhone and WiFi.
If you are not part of this group, or if all of this makes you feel old and out of touch, as a business person, you need to be concerned about your internet and/or digital marketing presence. Reaching your audience most probably involves some degree of social media. Achieving “authority” and a page rank higher than three, certainly requires “social signals” indicating that users want to share your website content with others.
For many, social media is a double-edged sword. The desire to be “Liked” can drain the two most limited and valuable resources that a small business has: time and attention. The reason your business exists is to make money and serve people. You started your business because you have the secret sauce that rings the register. Getting “Liked” or “Followed” does not ring the register unless you have made it convenient and compelling to engage with you.
Your social/mobile website must make a clear and compelling case to engage. Careful integration with social media is part of any complete digital marketing strategy, and talented experts from the User Experience Task Force (UXtf.us) provide cost effective guidance to ensure you are well Liked, well connected and profitable.