SEO a Never Ending Process
We have always budgeted and bundled a continuous effort to insure our clients competitive visibility starting from the very first meeting. By learning a lot about your market place, your wins and loses, your goals short term and long term and studying your competitors we slowly earn the right to suggest a complete strategy. Starting with a strategic, memorable and brandable short website domain name that can anchor everything else we do from this point forward. From there we suggest a pool of CTR (Current Target of Relevancy) Organic Keywords.The idea is to get a pool of 12 or so words down to maybe 3 that we can track our progress on. Using various tools we will provide you a monthly progress report against our goals.
For instance: If your business is selling Banana Nut Muffin Recipes and you want want to be the top result anytime a person searches "Banana" or Searches "Muffin" we will probably counsel you that this is not a workable plan, and encourage you to limit your CTR to searches of "Banana Nut Muffin Recipes" or possibly searches of "Banana Nut Muffin" but this is a business decision you would make based on several factors we would explain. This is a very useful Video from Google to begin the conversation:
In order for your business to succeed: you need to either achieve what is called Organic (FREE) search engine relevance to say: "Banana Nut Muffin Recipes" or you need to budget some amount monthly to "Pay for Clicks" (PPC) meaning you can buy from Google relevance to the search terms you need. There are lots of different strategies to maximize your ROI on PPC but you can see where "Organic" or FREE search engine relevance is an important part of the strategy. Depending on the competitive value of your chosen search terms, you could budget $25/month or $2500/month which means a LOT of Muffin Recipies - that is where the strategy is important.
In 2016 the challenge is to build Authority so that your website's reputation makes it worthy of Organic search positions. Basically once you have earned your reputation with Google as a website that offers fresh and valuable content, you can submit your properly structured Meta data including your strategic Keywords for consideration. If you don't have time or the patience for that, there is always PPC Pay Per Click